Implementation of Marketing Strategy of Islamic Education in Enhancing Customer Loyalty in Disruption Era

MUCHLIS ANSHORI, 17501165009 and Imam Fu'adi, 196903311994031002 and AGUS EKO SUJIANTO, 197108072005011003 and Nur Efendi, 196501201998031002 and Achmad Patoni, 196005241991031001 (2020) Implementation of Marketing Strategy of Islamic Education in Enhancing Customer Loyalty in Disruption Era. International Journal of Recent Scientific Research (IJRSR), 11 (02). pp. 37585-37588. ISSN 0976-3031

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Abstract

This research explains the implementation of marketing strategy in determining products, price, place, and promotion of Islamic education in enhancing customer loyalty in disruption era. The result showed that firstly, Islamic education products can be accepted by customers since the products in madrasa provide opportunity for students to grab achievements. Secondly, the strategy of determining Islamic education price is an alternative for customers who wish education cost was affordable. Thirdly, the strategy of determining Islamic education places reveals that there is a lot of expectations from customers that madrasa should have dormitory or product development of boarding school; therefore, it can be a solution for students whose homes are far from school. Fourthly, the strategy of determining Islamic education promotion is by conducting dissemination of information in educational institutions to introduce the products, price, and existence of madrasa.

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