MUCHLIS ANSHORI, 17501165009 and Imam Fu'adi, 196903311994031002 and AGUS EKO SUJIANTO, 197108072005011003 and Nur Efendi, 196501201998031002 and Achmad Patoni, 196005241991031001 (2020) PEER REVIEW JURNAL ILMIAH: Implementation of Marketing Strategy of Islamic Education in Enhancingcustomer Loyalty in Disruption Era. International Journal of Recent Scientific Research (IJRSR), 11 (02). pp. 37585-37588. ISSN 2319-7722 (E); 2319-7714 (P)
|
Text
Implementation of Marketing Strategy of Islamic Education in Enhancingcustomer Loyalty in Disruption Era.pdf Download (672kB) | Preview |
Abstract
This research explains the implementation of marketing strategy in determining products, price, place, and promotion of Islamic education in enhancing customer loyalty in disruption era. The result showed that firstly, Islamic education products can be accepted by customers since the products in madrasa provide opportunity for students to grab achievements. Secondly, the strategy of determining Islamic education price is an alternative for customers who wish education cost was affordable. Thirdly, the strategy of determining Islamic education places reveals that there is a lot of expectations from customers that madrasa should have dormitory or product development of boarding school; therefore, it can be a solution for students whose homes are far from school. Fourthly, the strategy of determining Islamic education promotion is by conducting dissemination of information in educational institutions to introduce the products, price, and existence of madrasa.
Item Type: | Article |
---|---|
Subjects: | Ekonomi > Umum |
Divisions: | Karya Dosen |
Depositing User: | Dr 197108072005011003 AGUS EKO SUJIANTO |
Date Deposited: | 24 Apr 2020 13:11 |
Last Modified: | 24 Apr 2020 13:11 |
URI: | http://repo.uinsatu.ac.id/id/eprint/14904 |
Actions (login required)
View Item |