ANALISIS FAKTOR KEPUASAN PELANGGAN TERHADAP TERCIPTANYA LOYALITAS KONSUMEN PADA KIOS SEMBAKO BU PUJI DI PASAR BERBEK KECAMATAN BERBEK KABUPATEN NGANJUK

EKA YUNI WULANDARI, 12405193002 (2023) ANALISIS FAKTOR KEPUASAN PELANGGAN TERHADAP TERCIPTANYA LOYALITAS KONSUMEN PADA KIOS SEMBAKO BU PUJI DI PASAR BERBEK KECAMATAN BERBEK KABUPATEN NGANJUK. [ Skripsi ]

Text ANALISIS FAKTOR KEPUASAN PELANGGAN TERHADAP TERCIPTANYA LOYALITAS KONSUMEN PADA KIOS SEMBAKO BU PUJI DI PASAR BERBEK KECAMATAN BERBEK KABUPATEN NGANJUK-1.pdf Restricted to Repository staff only Download (1MB)

Abstract

The development of the business world is currently growing rapidly from time to time. This can be seen from the emergence of various business sectors. Thus business actors who have long needed a special strategy to be able to maintain their business. One of the staple food stalls that has been around for 12 years is Kiosk owned by Mrs. Puji at Berbek Market, Berbek District, Nganjuk Regency. The kiosk requires a specific strategy in order to maintain customer satisfaction and create customer loyalty. This research tries to analyze customer satisfaction factors that can create customer loyalty at Bu Puji's basic food stall. The research method used is descriptive qualitative with data sources obtained from interviews, observation, and literature study. Based on the research that has been done, the results show that Bu Puji's basic food stalls have succeeded in providing customer satisfaction so as to create consumer loyalty. The factors that cause customer satisfaction are product quality, price, service quality, emotional factors, and convenience. Keywords: customer satisfaction, customer satisfaction factors, consumer loyalty

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