IKA CAHYA FEBRIANA, 12305173004 (2021) REPRESENTASI CONTENT MARKETING PADA PUBLIC RELATION AGENCY MEDIA BUFFET (Analisis Unggahan Instagram @media_buffet). [ Skripsi ]
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REPRESENTASI CONTENT MARKETING PADA PUBLIC RELATION AGENCY MEDIA BUFFET (ANALISIS UNGGAHAN INSTAGRAM @MEDIA_BUFFET).pdf Download (2MB) | Preview |
Abstract
Rapid growth internet in 2020 is affected by coronavirus disease and the health protocols by WHO to break the chain of virus spread. This situation makes many sectors related to public response turn to the digital realm by utilizing social media optimally as a medium to represent messages digitally through visual content, which one is public relations sector In delivering messages through social media, it is necessary to pay attention to the elements of content marketing so that in addition to the message being conveyed successfully, the value of the message is also conveyed. Be a digital based public relations agency and elaborating scientific journalism, public relations and media digitization, Media Buffet maximizes the performance of public relations agencies through social media Instagram and websites by representing messages conveyed in a relevant and efficient. Keywords : Content Marketing, Media Buffet, Public Relation Agency, Representation
| Item Type: | Skripsi |
|---|---|
| Subjects: | Jurnal Ilmu Komunikasi |
| Divisions: | Fakultas Ushuluddin, Adab Dan Dakwah > Komunikasi Penyiaran Islam |
| Depositing User: | 12305173004 IKA CAHYA FEBRIANA |
| Date Deposited: | 31 Jan 2022 08:16 |
| Last Modified: | 31 Jan 2022 08:16 |
| URI: | http://repo.uinsatu.ac.id/id/eprint/24573 |
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