Dr. Rokhmat Subagiyo, MEI, 197907212014031001 (2021) Comparative Analysis of Customer Loyalty in Islamic and Conventional Banks: A Literature Review. Comparative Analysis of Customer Loyalty in Islamic and Conventional Banks: A Literature Review, 5 (1). pp. 97-118. ISSN E-ISSN 2548-3544, P-ISSN 2549-0850
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Abstract
This paper aims to analyze customer loyalty to Islamic banks and conventional banks through variables studied from previous research. This study used a qualitative approach to research literature, with data collected from reputable international journal articles indexed Q3 to Q1 and nationally accredited Sinta 3 to Sinta 2. This study examines 55 selected articles about customer loyalty from 1998-2019. The analysis results show that the independent variables, moderating variables, and intervening variables in determining customer loyalty to Islamic banks and conventional banks overlap (have similarities)
| Item Type: | Article |
|---|---|
| Subjects: | Artikel Dosen |
| Divisions: | Fakultas Ekonomi Dan Bisnis Islam > Ekonomi Syariah |
| Depositing User: | M.EI, Dr. 197907212014031001 Rokhmat Subagiyo |
| Date Deposited: | 12 Apr 2023 22:05 |
| Last Modified: | 12 Apr 2023 22:05 |
| URI: | http://repo.uinsatu.ac.id/id/eprint/25208 |
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