Comparative Analysis of Customer Loyalty in Islamic and Conventional Banks: A Literature Review

Dr. Rokhmat Subagiyo, M.E.I, 197907212014031001 and Burhan Djamaluddin, 123 and Muhamad Ahsan, 123 (2021) Comparative Analysis of Customer Loyalty in Islamic and Conventional Banks: A Literature Review. Al-Uqud, 5 (1). pp. 97-118. ISSN 2548-3544

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Abstract

This paper aims to analyze customer loyalty to Islamic banks and conventional banks through variables studied from previous research. This study used a qualitative approach to research literature, with data collected from reputable international journal articles indexed Q3 to Q1 and nationally accredited Sinta 3 to Sinta 2. This study examines 55 selected articles about customer loyalty from 1998-2019. The analysis results show that the independent variables, moderating variables, and intervening variables in determining customer loyalty to Islamic banks and conventional banks overlap (have similarities)

Item Type: Article
Subjects: Artikel Dosen
Divisions: Karya Dosen
Depositing User: Dr. 197907212014031001 Rokhmat Subagiyo, M. E. I
Date Deposited: 13 Dec 2022 04:10
Last Modified: 13 Dec 2022 04:10
URI: http://repo.uinsatu.ac.id/id/eprint/31729

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