FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN (Studi Kios Assalam Busana di Pasar Berbek Nganjuk)

DWI SRI WAHYUNINGSIH, 12405193003 (2023) FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN (Studi Kios Assalam Busana di Pasar Berbek Nganjuk). [ Skripsi ]

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Abstract

In this era, business competition is getting tougher, thus requiring entrepreneurs to have a special strategy to win the competition. Based on the theory of customer loyalty factors from the perspective of sharia business management, the loyalty factor that can be used is to serve and be humble, honest and trustworthy, not to badmouth, and to act fairly in business. This research tries to analyze the factors of customer loyalty that the Assalam Clothing Kios grows and maintains customer loyalty. The method used is descriptive qualitative with data sources obtained from interviews, observation, and literature study. Based on the research that has been done, the results show that Kios Assalam Clothing is successful in maintaining and growing customer loyalty by using factors that lead to customer loyalty in the form of serving and being humble, honest and trustworthy, not liking to badmouth, and being fair to customer. Keywords: Customer Loyalty; Sharia business; Management perspective

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