RESEPSI AUDIENCE TERHADAP PENGGUNAAN ARTIFICIAL INTELLIGENCE PADA PRESENTER TVONE

ANGGI ARFIANSYAH, 12305193121 (2023) RESEPSI AUDIENCE TERHADAP PENGGUNAAN ARTIFICIAL INTELLIGENCE PADA PRESENTER TVONE. [ Skripsi ]

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Abstract

Abstract Tv One on its Instagram account @tvonenews introduced and implemented the first Human Digital Presenter or AI (Artificial Intelligence) presenter in Indonesia by delivering messages in the form of impressions, this gained the attention of the audience on intagram. Using qualitative approach research methods and Stuart Hall's reception analysis theories such as Dominant hegemonic, negotiated, and oppositiated side. To obtain data, in-depth observations and interviews were conducted with several infomen from active social media audiences. The results showed that informants as khalayk had their own meanings for the show. There is a tendency for infomen or audiences to interpret the application of Human Digital Presenter (AI Presenter) on the @tvonenews Instagram account with oppositiated side which means that the audience does not necessarily accept the message of the show but is opposite according to the perspective of each individual. Supported by a review of comments contained in the @tvonenews Instagram account. Keyword : Meaning. Artificial intelligence, Presenter, Reception Analysis Abstrak Akun instagram @tvonenews memperkenalkan serta menerapkan Human Digital Presenter atau presenter AI (Artificial intelligence) pertama di Indonesia dengan menyampaikan pesan dalam bentuk tayangan, hal tersebut mendapatkan perhatian dari khalayak di instagram. Dengan menggunakan metode penelitian pendekatan kualitatif dan teori analisis resepsi Stuart Hall seperti Dominant hegemonic, negotiated, dan oppositiated side. untuk mendapatkan data dilakuakn observasi serta wawancara secara mendalam terhadap beberapa infoman dari khalayak aktif sosial media. Hasil penelitian menunjukan informan sebagai khalayk memiliki pemaknaan masing-masing terhadap tayangan tersebut. adanya kecenderungan infoman atau khalayak untuk memaknai tayangan penerapan Human Digital Presenter (Presenter AI) di akun instagram @tvonenews dengan oppositiated side yang berarti khalayak tidak serta merta menerima pesan tayangan tersebut namun berlawanan sesuai perspektif dari masing-masing individu. Hal tersebut didukung dengan peninjauan terhadap komentar yang terdapat pada akun instagram @tvonenews. Kata Kunci : Pemaknaan, Artificial intelligence, Presenter, Analisis Resepsi

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