PEMANFAATAN ARTIFICIAL INTELLIGENCE UNTUK OPTIMALISASI PENYUSUNAN MATERI DAKWAH

ABDUR ROHMAN ASSIDIIS, 1860311221007 and DIDIN WAHYUDIN, 199106142023211021 (2026) PEMANFAATAN ARTIFICIAL INTELLIGENCE UNTUK OPTIMALISASI PENYUSUNAN MATERI DAKWAH. [ Skripsi ]

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Abstract

ABSTRAK Skripsi dengan judul “Pemanfaatan Artificial Intelligence untuk Optimalisasi Penyusunan Materi Dakwah” ini ditulis oleh Abdur Rohman Assidiis, NIM. 1860311221007, dengan pembimbing Didin Wahyudin, M. Pd.I Kata Kunci: AI, Materi Dakwah, Pendakwah, Optimalisasi, Peran Pendakwah Perkembangan teknologi digital telah membawa perubahan dalam berbagai aspek kehidupan, termasuk dalam aktivitas dakwah. AI hadir sebagai salah satu inovasi terbaru yang mampu membantu dalam proses penyusunan materi dakwah secara lebih cepat dan sistematis. Oleh sebab itu, pemanfaatan dari AI dalam dakwah menjadi menarik untuk dikaji. Tujuan dari penelitian ini adalah untuk menganalisis pemanfaatan AI dalam penyusunan materi dakwah, memahami bentuk optimalisasi oleh penggunannya, dan implikasi yang terhadap peran pendakwah. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan jenis studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi dan dokumentasi terhadap para pendakwah yang telah memanfaatkan AI dalam penyusunan materi dakwah. Analisis penelitian juga menggunakan pendekatan TAM dan SCOT. Data yang diperoleh kemudian dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan Kesimpulan. Hasil penelitian menunjukkan bahwa AI dimanfaatkan oleh para pendakwah sebagai alat bantu dalam tahap awal penyusunan materi, seperti mencari ide, menyusun kerangka, dan menyediakan referensi secara cepat. Namun, penggunaannya tetap melalui proses seleksi, verifikasi, dan penyesuaian supaya sesuai dengan nilai-nilai keislaman. Pemanfaatan AI juga mendorong perubahan peran pendakwah dari penyusun materi menjadi pengelola dan pengendali substansi. Meskipun demikian, peran utama pendakwah sebagai penafsir dan penyampai pesan keagamaan tetap tidak digantikan oleh AI. ABSTRACT This thesis entitled “The Utilization of Artificial Intelligence for Optimizing the Preparation of Da’wah Materials” is written by Abdur Rohman Assidiis, Student ID 1860311221007, under the supervision of Didin Wahyudin, M. Pd.I. Keywords: AI, Da’wah Materials, Preachers, Optimization, Role of Preachers The development of digital technology has brought significant changes in various aspects of life, including da’wah activities. Artificial Intelligence (AI) has emerged as a recent innovation that can assist in the preparation of da’wah materials in a faster and more systematic way. In practice, preparing da’wah materials requires not only technical skills but also deep religious understanding and adaptation to the conditions of the audience. Therefore, the utilization of AI in da’wah becomes an important subject to be studied. This study aims to analyze the use of AI in preparing da’wah materials, to understand the forms of its optimization by users, and to examine its implications on the role of preachers. This study employs a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation involving preachers who utilize AI in preparing da’wah materials. The analysis also applies the Technology Acceptance Model (TAM) and Social Construction of Technology (SCOT) approaches. The collected data were analyzed through the processes of data reduction, data presentation, and conclusion drawing. The results show that AI is utilized by preachers as a supporting tool in the initial stage of material preparation, such as generating ideas, structuring outlines, and providing references quickly. However, its use still requires selection, verification, and adjustment processes to ensure alignment with Islamic values. The use of AI also leads to a shift in the role of preachers from material creators to managers and controllers of content substance. Nevertheless, the primary role of preachers as interpreters and conveyors of religious messages remains irreplaceable, with AI functioning only as a supporting tool in da’wah activities.

Item Type:	Skripsi
Subjects:	Manajemen Dakwah Teknologi Informasi
Divisions:	Fakultas Ushuluddin, Adab Dan Dakwah > Manajemen Dakwah
Depositing User:	1860311221007 ABDUR ROHMAN ASSIDIIS
Date Deposited:	28 Aug 2026 02:20
Last Modified:	28 Aug 2026 02:20
URI:	http://repo.uinsatu.ac.id/id/eprint/71632

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