PENGARUH HARGA DAN PROMOSI TERHADAP VOLUME PENJUALAN DI TOKO MEBEL KEMBANG JATI TULUNGAGUNG

NOVAN RIANTO, 1742143201 (2019) PENGARUH HARGA DAN PROMOSI TERHADAP VOLUME PENJUALAN DI TOKO MEBEL KEMBANG JATI TULUNGAGUNG. [ Skripsi ]

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Abstract

ABSTRACT Thesis with the title "The Influence of Price and Cost of Promotion to the Sales Volume at The Kembang Jati Furniture Store in 2015-2017" written by Novan Rianto, Nim 1742143201, with Dr. Ali Mauludi. AC, MA. As Advisor. The company must be founded with motivation to achieve the goals.the goals are to get profits, fill the needs of consumers for a particular product, to provide employment, and other goals. However, in this era of globalization, competition in the business world is very tight, so that companies are must be smart in marketing their products and ready to compete with other companies. The determination of the selling price and promotional cost will have an impact on the sales volume of a company. The purpose of this study is to examine the effect of price and promotion costs to the sales volume in the Kembang Jati furniture store in 2015-2017 partially or simultaneously. The population in this research are price, promotion and sales volume of Kembang Jati furniture store in period 2015 until 2017. Sampling technique used nonprobability sampling. This research used quantitative approach and multiple linear analysis method. The data source used secondary data by taking directly from Kembang Jati furniture store. The results of this study indicate that partially, prices have a significant effect to the sales volume in the Kembang Jati furniture store in 2015-2017. While the cost of promotion does not significantly affect the sales volume in the Kembang Jati furniture store in 2015-2017. Then, research conducted simultaneously gives result that price and promotion cost have significant effect to the sales volume in the Kembang Jati furniture store in 2015-2017. Keywords: Price, Promotion Cost, and Sales Volume.

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