ANALISIS STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS DALAM MANAJEMEN BISNIS TOKO HIJAB DI BLITAR

ATMIM MAFLUKHA, 1742143042 (2018) ANALISIS STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS DALAM MANAJEMEN BISNIS TOKO HIJAB DI BLITAR. [ Skripsi ]

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Abstract

ABSTRACT Thesis entitled "Analysis of Strength, Weaknesses, Opportunies, Threats in Business Management Store Hijab Edelweiss in Blitar" was written by Atmim Maflukha, NIM 1742143042, Advisor. Nur Aini Latifah, SE, MM. This research is based on the rapidity of phenomenon that how important and strategic role is played by human resources in store so that employee performance can create competitive advantage in the organization, and can attract consumer interest to Store Hijab Edelweiss in Blitar. The formulation of the problem in writing this thesis is (1) How SWOT Analysis (Strenght, Weaknesses, Opportunies, Threats) in Manajamen Business Store Hijab Edelweiss in Blitar? (2) What is the business strategy implemented by Edelweiss hijab shop in Blitar? (3) What are the constraints experienced when applying the binis strategy at Hijab Edelweiss Store in Blitar ?. This thesis is expected to be useful for Hijab Edelweiss Store in Blitar to be more motivated in maintaining the business strategy used. Results The present researcher may be used as insert or reference material for further studies. In this study using a qualitative approach is the approach to find an information in the form of interviews from three speakers. While the type of research used by researchers using field research or Field Research is by researching directly on the object of research, the object will dilteliti the business management Hijab Edelweiss Shop in Blitar City. The results of this study showed that SWOT analysis based on Internal-External. It is known that the position of Hijab Edelweiss Store is in quadrant 1 by applying aggressive strategy. Indicates that Hijab Edelweiss Store has an internal strength that can be utilized to seize the opportunities and has high value and opportunity outcomes rather than weaknesses and threats so it can be said that the business management used can improve the managerial quality at Edelweiss Hijab Shop in Koata Blitar. Keywords: Business Management, SWOT Analysis

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