MANAJEMEN PASAR RAKYAT DALAM MENINGKATKAN PENDAPATAN PEDAGANG DALAM PERSPEKTIF MANAJEMEN BISNIS SYARIAH (Studi Kasus Di Pasar Rakyat Babat-Lamongan)

PURI TRI NURHIDAYATI, 1860405222124 and AHMAD SUPRIYADI, 198411202019031005 (2026) MANAJEMEN PASAR RAKYAT DALAM MENINGKATKAN PENDAPATAN PEDAGANG DALAM PERSPEKTIF MANAJEMEN BISNIS SYARIAH (Studi Kasus Di Pasar Rakyat Babat-Lamongan). [ Skripsi ]

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Abstract

The thesis entitled "Traditional Market Management in Increasing Traders' Income in the Perspective of Sharia Business Management (Case Study in the Babat-Lamongan Traditional Market)" was written by Puri Tri Nurhidayati, NIM. 1860405222124, with the supervisor Dr. Ahmad Supriyadi, M.Pd.I. Keywords: Management, Traditional Market, Trader's Income, Sharia Business Management This research is motivated by the importance of traditional market management in increasing traders' income in the midst of competition with modern stores and the development of e-commerce. The Babat Market as one of the largest traditional markets in Lamongan Regency has an important role in supporting the community's economic activities. Therefore, good market management is needed and in accordance with the principles of sharia business management so that the traditional market is still able to compete and provide welfare for traders. The purpose of this research is to describe out: (1) Planning of Babat Market in increasing traders' income from the perspective of sharia business management; (2) Organization of Babat Market management in increasing traders’ income from the perspective of sharia business management; (3) Implementation of Babat Market in increasing traders' income from the perspective of sharia business management; (4) Supervision and evaluation of Babat Market in increasing traders' income from the perspective of sharia business management. This research uses a qualitative research method with a case study approach. Data collection techniques are carried out through observation, interviews, and documentation. The data sources used consist of primary data and secondary data. Data analysis is carried out through the stages of data condensation, data presentation and conclusion drawn. The results of this study indicate that: (1) Babat Market management planning is carried out in a structured manner through internal meetings related to work programs and strategies that focus on improving market cleanliness, security, and comfort; (2) Organization is carried out through clear division of tasks and coordination between sectors, as well as the existence of a special trader organization that facilitates coordination in each program; (3) Market management is carried out through community service programs, cleanliness management, security supervision, trader education, digitization of retribution payments, and arrangement of market facilities; and (4) supervision and evaluation are carried out through routine monitoring, security patrols, and evaluation of the work of market officers. Overall, the management of Babat Market has reflected the values of sharia business management such as trustworthiness, honesty, responsibility, discipline, justice, and welfare in an effort to increase trader income.

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