PENGARUH HARGA, LOKASI, FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG SEA BLESS FUTSAL SRENGAT BLITAR

Ana Rizki Amalia, 17402153425 (2019) PENGARUH HARGA, LOKASI, FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG SEA BLESS FUTSAL SRENGAT BLITAR. [ Skripsi ]

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Abstract

ABSTRACT The thesis entitled "The Effect of Price, Location, Facilities and Service Quality on Satisfaction of Sea Bless Futsal Visitors" was written by Ana Rizki Amalia, NIM 17402153425, supervisor Nur Aziz Muslim, M.H.I. Consumer satisfaction is an important discussion in this study because of increasingly fierce business competition in the rental of footsal field. One of the ways to create customer satisfaction in footsal field rental is to improve pricing strategies, location, facilities and service quality. If the location of a strategic business, the price is offered accordance with the facilities and good quality of service, then consumer will feel satisfied. With the emergence of satisfaction, consumers will come back to the rental footsal field. The purpose of this study was to find out the effect of price positively and significantly on the satisfaction of Sea Bless Futsal visitor’s, to find out the effect of location positively and significantly on the satisfaction of Sea Bless Futsal visitor’s, to find out the effect of facilities positively and significantly on the satisfaction of Sea Bless Futsal visitor’s, to find out the effect of service quality positively and significantly on the satisfaction of Sea Bless Futsal visitor’s, to find out the effect of price, location, facilities and service quality positively and significantly on the satisfaction of Sea Bless Futsal visitor’s. The method was used in this study was quantitative research with the type of research was associative research. The samples taken in this study were 78 visitors to Sea Bless Futsal. The sampling technique was used purposive sampling. The data sources used in this study was primary data. The measurement in this study used a likert scale. The next step is the analysis test using the data instrument test, namely Validity Test and Reliability Test, Classical Assumption Test and hypothesis test to answer the problem formulation, namely the Multiple Linear Regression Test. The results of this study indicated that the price, location, facilities and service quality variables had a positive and significant effect on visitor satisfaction partially. While simultaneously there were influences between price, location, facilities and quality of service to visitor satisfaction. From the results of the determination test, it was known that the adjusted R square value of consumer satisfaction was influenced by independent variables, namely price, location, facilities and service quality, while the rest was influenced by other variables outside the research. Keywords: price, location, facilities, service quality and satisfaction.

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